Explore how AI is reshaping agency procurement and discover a framework for selecting partners based on long-term value, ...

Marketing Management - This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do ...

Netflix's ad revenue is forecast to double year-over-year, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the world, ...

Marketing leaders are caught in a frustrating loop. We invested heavily in "agile" frameworks, adopted rapid-response social strategies, and stocked our tech stacks with best-in-class tools. Yet ...

Most small business owners expect to spend more budget and more time on marketing in 2026, according to recent research from Constant Contact. The report was based on data from a survey of 1,500 small ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

When your potential buyers search for the best solutions for their needs, AI summarizes the market before a single blue link appears. In that instant, their vendor shortlist is set. Vendor evaluation ...

Advertising & Promotions - What are marketers doing to drive people to digital experiences from direct mail campaigns? Are ...

Discover why prioritizing long-term agency partnerships over short-term cost savings leads to stronger performance, better ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, ...