It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In-store shopping took a back seat during the online ...

Value is key to the loyalty revamp, and the approach could drive in-restaurant traffic and help the company win over less ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Loyalty marketing is going through a transformation in an era ...

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

I spend well over 200 nights a year at properties participating in major hotel loyalty programs. But while there's a lot to love about these kinds of programs and the hotel elite status that can come ...